“It's very interesting”, says Debbie Fortune, Managing Director of the award-winning local firm, Debbie Fortune Estate Agents. “It's something we ask in our feedback forms wherever we can, after all, our customers are the most important part of our business, and we need to know what they expect from us if we are to deliver in everything we do.”
Research revealed recently by the Homeowners Alliance looks at the reasons people choose the agents they do, and how agents can be aware of the things that most put off potential customers about particular agents.in their market research they asked over 1,000 people who have used an estate agent, what their biggest “turn-offs” were when choosing an agent. Apart from the obvious ones, like being pushy, flashy, scruffy or late, it was really revealing to see that over 50% of the 1,000 plus individuals questioned were put off by estate agents who were inexperienced or who lacked local knowledge.
“This is music to my ears”, comments Debbie, “and there is really no excuse for any company, whatever their business, to employ a team of people who are then 'let loose' on the unsuspecting public without the tools or the training to do the job properly. This is particularly relevant when we all know that buying or selling a home can be very stressful, and is almost certainly the largest financial transaction we will ever make in our lives. So doesn't it make sense to deal with an estate agent who is either experienced through longevity or if lacking the years of groundwork, is well trained and knowledgeable, not only about the properties they represent but also the intricacies of the housing industry, be it sales or lettings.
“It's very interesting”, says Debbie Fortune, managing director of the award-winning local firm, Debbie Fortune Estate Agents, “and it's something we ask in our feedback forms wherever we can, after all, our customers are the most important part of our business, and we need to know what they expect from us if we are to deliver in everything we do.”
“Thankfully as a company, I feel we are already ahead of the game,”, she adds. “Bearing in mind our phenomenal growth over the last nine years, we would have laid ourselves open to lots of criticism if we had not embarked on a comprehensive and structured training program for all of our team, that's full-time, part-time, junior or senior! It is the only way to empower them to do the job properly and avoid the sort of criticism levied in this research.”
Debbie Fortune Estate Agents have three offices based in the area south of Bristol, at Backwell, Chew Magna, and Wrington, and they now have over 30 local staff covering the sale and rental of property.
Debbie continues: “All of our staff are members of the Guild of Property Professionals, and all have, or will have, completed the Guild's advanced training course. In fact, our new cohort of staff start their advanced training later this month, under the watchful eye of our training director, Joanna Tiley, and she and all of our senior managers also take part in regular external management training.
“Also let's not forget our apprentices, adds Debbie, “in addition to their heavy college workload, they are also expected to complete our in-house training courses and become advanced Guild members!
“All of this takes a huge commitment from everyone and their support and enthusiasm for my vision for the company are tremendously exciting and heart-warming.
“Thankfully we get few complaints, but we do get some, so once again we learn from them, in the same way, we will learn from this research from Homeowners Alliance.”
If you would like to know more about this award-winning company and its ethos, contact Debbie Fortune Estate Agents on 01275 406880 (Backwell office); 01275 333888 (Chew Magna); or 01934 862370 (Wrington).
Alternatively, you can visit our website at www.debbiefortune.co.uk; or email Backwell on email@example.com; Chew Magna on firstname.lastname@example.org; or Wrington on email@example.com.
Our Lettings Department is available by phoning 01275 406870 or emailing firstname.lastname@example.org.